lululemon bodywear
No shaping or compression here—Wundermost bodywear is designed to follow your form and feel made for you.
This collection of stunningly soft silhouettes became instant guest favorites. I had the opportunity to work with lululemon to craft the entire ecosystem of campaign copy, from headline to product descriptions and pop-up shop to emails. We crafted an intimate narrative that embraced the power of softness, in every form.
