Nicole Fernandez

nike swoosh sports bra

After decades of supporting some of the world's greatest athletes, this sports bra got some well-deserved upgrades: a one-piece pad and a full-length pocket. 

For the campaign launch, I helped create a cheeky tone of voice and wrote some fun copy to communicate the product details. The campaign was a huge hit in countries around the world and amplified the importance of working out with the proper sports bra.