Nike Victory Swimsuit

Senior Brand Writer

Recognizing a need for safe, innovative swimwear in the modest-wear community, Nike designed the first full-coverage swimsuit with less drag and exceptional feel.

The creative team took an intimate and respectful approach to capturing narratives from athletes and models who had special connections to swimming.

I interviewed the athletes, crafted a distinct narrative, and crafted launch copy that led to global fanfare and nearly instant sell-through.